Ice cream in US on mature path
The ice cream market in the US is exptected to grow at a compound annual growth rate of 2.09% in revenue, and rise by 1.46% in volume terms through 2018, according to a report from TechNavio. The report offers analysis of the ice cream industry in the country, which consists of take home, impulse and artisanal segments. The ice cream market in the US comprises the take home, impulse, and artisanal ice cream segments. In 2013, the market was mainly driven by the take home segment, which accounted for a market share of 63.68%. The market is being driven by rising disposable incomes, introduction of new flavours, increasing impulse purchasing, and huge demand for ice cream products among consumers. However, the market is expected to witness decelerating growth during the forecast period because of the mature nature of the market.
Get detailed report at: http://www.researchbeam.com/ice-cream-in-the-us-2014-2018-market
