‘Milk Drinker’s Milk’ campaign
Arla Foods’ filtered milk brand Cravendale is launching a new ‘Milk Drinker’s Milk’ campaign. The campaign includes a new TV ad which aired on 9 May, large-scale in-store promotions, PR, digital and social media outreach.
The campaign aims to showcase the brand’s freshness and features ‘The Milk Drinker,’ a cool, slightly mysterious character with a love for Cravendale. The ad was reated by advertising agency Wieden+Kennedy and directed by acclaimed music promo and TV commercial collective, CANADA.
Cravendale has also launched a large-scale on-pack promotion across all formats and fat types. From 5 May to 29 June there will be 1,000 Cravendale glasses to be won every day on promotional bottles.
Claire Mackintosh, brand manager at Cravendale says, “We’re excited about the launch of our Milk Drinker’s Milk campaign and can’t wait to see the reaction from Cravendale fans.”
