Milk is better than good
Writing in Tetra Pak’s 8th annual dairy index, CEO Dennis Jönsson notes, “In a world where consumers are increasingly focused on health and wellness, milk is as relavant today as it ever was.” Consumers in both developed and developing markets still have an overwhelmingly positive view of milk, he points out, despite occasional anti-milk messages. And, the fact that developing markets are emerging from countries without a dairy tradition, leads onto a world where dairy growth is just about guaranteed.
That being said, the report notes that while goodness is still a powerful platform, it’s not enough on its own. “Modern consumers want exciting new beverages that meet their changing needs,” it states. Trends include personalised products, permissible treats and how milk is the natural choice. Globally, consumers cite milk as a good source of calcium and know that it is nutritious.
So, mostly good news. However, the dairy industry has to continue to build on these positive feelings and provide consumers with dynamic, forward-thinking products. What the Index tells us is that dairy’s work is not done, but a focus on new ways of delivering the goodness of milk will reap rewards.
