Skyr falls in Finland for Arla

MS Iceland Dairies has secured on the sale of dairy products marked as skyr by Arla in Finland. Arla has been ordered to remove its skyr from Finnish shelves. Arla produces skyr in Germany and has recently marketed its product in several European countries, including Finland.

Finnish courts have now ruled in favour of MS’ argument that skyr – produced either in Iceland or Denmark according to an MS recipe – is a specific trademark, and not just a product type. Arla has now been banned from marketing or selling products marked skyr in Finland. Any violations of this ruling are punishable by a fine of £360,000 (€500,000).

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