Excitement for India ice cream contest

DuPont Nutrition & Health continues to inspire Indian ice cream manufacturers with the launch of Season 5 of The Great Indian Ice Cream Contest. Held in partnership with the Indian Dairy Association, DuPont will challenge the creativity of the contestants as they put themselves against each other with their best scoop ideas.

In line with DuPont Nutrition & Health new brand positioning campaign, ‘It’s What’s Inside,’ the primary objective for this contest is to collaborate with local dairy industry and help turn challenges into business opportunities.

Brian Jones, regional president of South Asia at DuPont Nutrition and Health, says, “In the food business, its what’s inside the product that makes the difference. At DuPont Nutrition and Health, we know food and we understand the market. We are passionate about innovation and continue to work together with our customers to inspire ice cream innovation in India. This is why we are back with another season of this unique event.

Sanjay Iqbal, sales director of South Asia at DuPoint Nutrition and Health, adds, “This contest is a collaborative platform that brings together manufacturers from across the Indian dairy industry. Competition from the past seasons has been intense but this undoubtedly brings out of the box creations and unique product offerings to the table.”

The contest is open to all manufacturers of ice creams and frozen deserts in India and entries will compete in the following categories, standard vanilla, best chocolate, kool kids and most innovative.

Judges for the event will include luminaries from the Indian ice cream industry and will receive trainings and orientation regarding sensory evaluation and other parameters prior to the event from ice cream expert, Vasco de Sousa.

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