Omira plans for 2020 plus
After two years of successful restructuring, Omira dairy group in Germany has gone further to shape the future for the company and its members, it says. The company is gearing up in order to meet the increasing challenges in the dairy market with the featured “Omira 2020 plus” strategy plan. Important elements of the concept are the specific origin of the dairy raw materials, as well as a clear commitment to quality and “sustainability,” the company notes.
In August 2013 Omira presented its restructuring plan with the aim to regain the stability and in liaison with its members to cope with the expected challenges in 2015 due to the abolition of the milk quota. These top-restructuring objectives have been achieved. Positive financial results in the years 2014 and 2015 saw the co-op paying milk money above the average.
The market situation has, since the summer of 2014, characterized by continued uncertainty. Omira is given, due to the current political situation and the global milk supply development, a very modest prognosis. According to its own research , there will be in the long term significant growth in the world market for dairy products. However, this will take place in emerging markets, but not in Western Europe. From 2017 the market price level itself should improve, but remain very volatile in the future. These challenging market situations were considered during the development of “Omira 2020 plus” strategy.
The mission of “Omira 2020 plus” is the consistent positioning as a long-term, stable dairy in economic attractive regions and owned by its approximately 3,000 members. Cornerstone of this mission is the continuous increase in exploitation through partnerships of the international business possibilities and cushioning the risk of loss by a focused three-pillar strategy.
