The Collective luxury

The Collective has launched a new range of luxury gourmet yogurts. The release of this new line will mark The Collective’s entry into the Luxury Bay of the yogurt aisle. Listing in Sainsbury’s, Asda, Tesco, Waitrose and Ocado amongst others, the range is comprised of three varieties: Russian Fudge, Choccy Orange and Coffee.

The line of big sharing tubs was created after The Collective identified a need for innovation and excitement on the luxury yogurt shelves. With its unique double layer and inventive flavours, this new range promises to deliver this to the category.

Amelia Harvey, co-Founder of The Collective, says, “British consumers are increasingly looking for exciting new products that taste delicious. By launching into the luxury yogurt bay, we will be able to extend our innovation and quality into a new part of the category.”

The range are made from completely natural ingredients, are free from gluten, artificial colours, flavours and preservatives. They are also suitable for vegetarians and packed with live cultures.

The yogurts are available nationwide from Sainsbury’s, Asda, Tesco and Waitrose with a RRP of £2 (€2.6) for a 450g tub.

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