Emmi launches coffee campaign

Emmi is breaking new ground with a £3m (€3.8m) marketing campaign full of industry ‘firsts’ for its on-the-go cold coffee, Emmi Caffé Latte.

The ‘#MakeItAYayDay’ campaign encourages consumers to break out of their normal daily routines by doing something spontaneous, then sharing it online using the hashtag. Targeting 15-30 year olds across the summer, the campaign will be the first of its kind to customise Spotify, allowing users to enhance their existing playlists.

Laura Graham, head of marketing at Emmi UK, says, “The size of the iced coffee market in the UK is growing and we are emerging leaders in YOY sales growth. The #MakeItAYayDay campaign harnesses all relevant marketing media unlike any other competitors and we are confident this investment will drive demand for an already firmly established product range.”

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