Frijj launches new milkshake flavours
Müller has announced two additions to its Frijj milkshake portfolio, this sees it expand both its core and 40% less sugar range which was launched last year. The two flavours are Frijj Loaded Choc Orange and Frijj Mango & Passionfruit.
Laura Sheard, head of marketing at Müller Milk & Ingredients, says, “The Frijj brand is loved by consumers and is bought by almost one in five UK households. We’re delighted to offer our consumers more choice and we expect these new flavours to be popular.
“The Frijj 40% less sugar range is now worth £2.2 million (€2.9m) in retail sales value since its launch in 2015. It encourages consumers to adopt dairy products as part of a balanced lifestyle and capitalises on the growing trend towards products that are lower in sugar. Our new Mango & Passionfruit flavour is a delicious addition to the range. The innovative recipe still delivers the full on Frijj flavour consumers know and love, but with 40% less sugar.”
The two flavours are available in Tesco stores, and will be rolling out to additional retailers in the following weeks.
Do you still do The Chocolate Orsnge and Irish Cream range
Hi Kurtiss,
I think these may have been limited edition flavours, but best to check with Müller.
Thanks,
Alex