Opportunity for on the go dairy
British consumers believe it is crucial that dairy brands introduce products designed specifically with consumers’ tight schedules in mind, according to a report by Canadean.
About 50% of British people feel there are not enough hours in the day to fit in all their desired activities, while 56% report making attempts to reduce the time spent on necessary tasks and chores to free up more favourable activities.
Ghina Romani, analyst for Canadean, says, “Breakfast dairy products are most noticeably in demand, with the number of breakfast drinks, yogurts and cereal pot launches increasing to capitalise on demand.”
A further opportunity which time-poor consumers present is the development of products in pouches. In Poland, for example, the Day Up brand launches a breakfast smoothie in a resealable pouch format that does not need refrigeration and is formulated with milk, fruits and ancient grains.
Romani adds, “Products such as this meet consumer demand for both convenient and healthy products, while also resembling the makeup of a more traditional breakfast, which resonates well with shoppers.”
