Chinese look at Austrian products

The Chinese market is currently experiencing a steadily growing demand for high-quality Austrian dairy products, which is expected to grow in the future, according to SalzburgMilch. Austrian Agricultural Minister Andrä Rupprechter visited SalzburgMilch’s  dairy in Lamprechtshausen along with his Chinese colleague Han Changfu in January. Salzburg dairy products can be found in numerous conurbations in premium stores in China. For example, Bergbauern H-Milch and 200ml Schokodrink have been on offer in 250 large area outlets of Carrefour in China since the autumn of 2016.

“Our production places great emphasis on the best quality and transparency. Therefore, it was a great honour for us to show the Chinese Minister of Agriculture Han Changfu and Federal Minister Andrä Rupprechter our production facility,” says SalzburgMilch CEO Christian Leeb. “In addition to Germany and Italy, China could become a major export market of the future for us.”

During the visit to Lamprechtshausen, Leeb, Andreas Gasteiger and the chairman of the advisory board Robert Leitner told the visitors about SalzburgMilch’s high quality requirements, current developments and marketing plans, especially in the export sector. The two ministers showed great interest in the company and appreciated the milk varieties of SalzburgMilch, according to the firm.

 

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