FrieslandCampina splits its organisation
Royal FrieslandCampina has announced that as of 1 January 2018 it will be splitting its organisation into four global business groups: Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy.
The new FrieslandCampina Consumer Dairy business group will be formed from the existing groups of FrieslandCampina Europe, Middle East & Africa, FrieslandCampina Asia and the consumer-focused activities of FrieslandCampina cheese, butter & milkpowder.
The new FrieslandCampina Specialised Nutrition business group will focus on speciality food, such as infant nutrition, sports nutrition and nutrition for elderly people.
FrieslandCampina Ingredients and FrieslandCampina Basic Dairy will target the business to business markets with the production and sales of basic products, including cheese, butter and milk powder. The latter will also be responsible for optimising the milk processing.
Roelof Joosten, CEO of Royal FrieslandCampina, says, “Our route2020 strategy is focused on better nutrition for consumers and a good living for our farmers, now and for generations to come.
In order to remain successful, we have to respond quicker to changes in consumer demand, customer needs and social developments.
“We can accomplish this by granting the business groups more independence and accelerating the decision-making process. With the simplification of the organisation and targeted innovations we invest in further strengthening our brands in the areas of speciality food, milk and other dairy-based beverages, yogurt, quark, cheese and ingredients.”
The restructuring of the organisation will also involve a change in the management of the company. The executive board will be reduced to the chief executive officer and the chief financial officer. Additionally, an executive leadership team will be formed, consisting of the two executive board members, the presidents of the four new business groups and the president of FrieslandCampina China.
