New ambassador for Arla whey protein hydrolysate
Brazilian marathon runner Adriano Bastos is the newest ambassador for Lacprodan Hydro.365, the premium whey protein hydrolysate developed by Arla Foods Ingredients for sports nutrition products.
Now an amateur triathlete and professional sports coach, Adriano will help Arla Foods Ingredients highlight the recovery benefits of Lacprodan Hydro.365 to sports nutrition users. He joins three existing brand ambassadors: fellow Brazilian Marcio Villar, who is a leading ultramarathon runner; Danish CrossFit star Filip Yang Fisker; and triathlete Allan Steen Olesen, also Danish.
Bastos says, “I like to use Lacprodan Hydro.365 to prepare for my races and, in addition to its recovery and performance benefits, it is very easy to digest.”
Whey protein hydrolysates are premium proteins that have been finely chopped – or ‘pre-digested’ – so they are absorbed more quickly by the body than standard proteins. This ensures they get to work faster on helping the muscles recover after exercise, reducing recovery time between training sessions and events.
Levels of involvement in marathons and triathlons are growing significantly. In the US, for example, participation in triathlons increased from 1.87 million people in 2009 to 4.08 million in 2016. Meanwhile, between 2009 and 2014, the number of people taking part in marathons rose by 13.25%. A record-breaking 51,388 people finished the 2016 New York City Marathon, the world’s largest marathon event. A record 40,382 people ran in the 2017 London Marathon – 1,242 more than in 2016.
Troels Laursen, director of Health & Performance Nutrition at Arla Foods Ingredients, says, “We firmly believe that hydrolysates are a key ingredient for helping endurance athletes to reach peak performance and we are delighted to welcome Adriano to our team of Lacprodan Hydro.365 brand ambassadors.
“All four of them are elite athletes and take great care to optimise their diets with the best nutrition. They have all integrated Lacprodan Hydro.365 into their training regimes and have reported a significant positive difference to their performance and muscle recovery as a result.”
