Full fat bio milk on tap in Germany
While the still relatively tiny organic milk niche in Germany continues to grow strongly, demand is changing direction radically in the conventional drinking milk sector. First quarter 2011 figures from the country’s Milk Industry Association (MIV) show that biomilk deliveries to processors represented a little over 2.1% (155,000 tonnes) of total milk deliveries. But that represents 15% more than in the same period of 2010. This means sales of biomilk have actually doubled in the period.
Drinking milk produced on conventionally managed farms in Germany continues it’s long term decline in annual sales with per capita consumption down 1 kg to an average of 53 kg in 2010. The interesting point is that it’s no longer full cream milk that’s losing favour with the consumers. The 2010 results show that the 3.8 – 4% fat drink has stopped its long slide in sales and last year stabilised at 29 kg per head. The one-time consumer favourites semi-skimmed and skimmed milk lost 3.6% in sales over the year.
And for the present year this trend look like continuing with full cream drinking milk sales stable and reduced fat drinks down by another 3.6% in the first quarter, according to the Central Reporting Agency for Milk (ZMB) in Berlin.
