Arla enters agreement with Gold Frost
G Willi-Food International, distributor of kosher foods, has announced that the company’s wholly owned subsidiary Gold Frost has entered into an agreement with the Arla Foods, with a term of five years commencing from the expiration of June 2015.
Under the agreement, Arla has granted Goldfrost an exclusive and non-transferable right to import, export, market and distribute cheese and butter products manufactured by Arla in Israel.
Goldfrost’s exclusivity is subject to its purchase of certain minimum quotas of Arla products. In addition, Arla has the right to terminate the agreement under certain circumstances, including in the case of the death or permanent incapacity of Zwi Williger or his ceasing to be involved in Goldfrost’s business. The agreement includes more cheese and butter products under distribution exclusivity than under the original agreement.
Zwi Williger, chairman of the board, says, “We are pleased that Arla, one of the biggest producers of dairy products in the world, has demonstrated its confidence in us. After 10 years of exclusivity in distributing their cheese and butter products in Israel.”
