Fonterra extends Anchor cheese range
Fonterra has added lactose-free and high protein cheese options to its Anchor dairy product range in New Zealand.
Protein+ and Zero Lacto will join the traditional Tasty, Colby and Edam products.
Clare Morgan, Fonterra’s New Zealand director of marketing, says, “We’re excited to see our Anchor cheese in the fridges. It’s giving Kiwi’s [New Zealanders] back one of the most trusted and liked brands in cheese.
“Our Zero Lacto cheese has been introduced as an additional option for Kiwis with lactose intolerance.
“While most hard cheese is naturally low in lactose this is batch tested to ensure there is no lactose, providing a guaranteed lactose free cheese option.”
According to the brand, Protein+ has 26% more protein than Anchor Tasty and is an easy way for consumers to increase protein in their diets.