Frijj joins ready to drink coffee market
Frijj has launched a new flavour in the FRijj The Incredible range – Caramel Latte. This brings FRijj into the ready to drink coffee market. Caramel Latte, featuring The Great Lazaro, Master of Illusion, is the latest flavour to engage consumers from ‘The Incredible’ range, which launched in August 2011. The Great Lazaro joins existing characters Magnus, Hugo and Roary, who appear on current flavours of FRijj the Incredible. FRijj The Incredible accounts for almost 10% of the FRijj milkshake brand and is now worth £5.2m, according to Dairy Crest.
