Emmi’s Yogurtpure launches
Emmi is launching Yogurtpure, which contains only three ingredients: yogurt, fruit and sugar. It is made without any artificial additives. This new generation of yogurts is based on a state-of-the-art manufacturing process, which gives Emmi a technological lead over its competitors. Emmi Yogurtpure has an above-average fruit content of 12% to 13%, compared with 6% to 8% in conventional yogurts. The fruit varieties, which have a distinct flavour thanks to their high degree of ripeness, mean that there is no loss of taste, although Yogurtpure contains no flavourings and less added sugar compared with conventional yogurts.
The specially developed fruit preparations are a key ingredient in Yogurtpure, Emmi says. A manufacturing process has been developed that processes the fruit so carefully, that no stabilisers or starch need to be added to ensure it keeps its consistency, flow behaviour and distribution within the fruit mixture. Urs Riedener, CEO of Emmi says: “We have developed a technological lead which enables us to offer consumers an entirely natural, high-quality Swiss yogurt at an attractive price.” Emmi’s in-house development and production of fruit preparations has advantages. One is fast processing: fruit preparations are ready for further production steps within a few days, so that they maintain the majority of their flavour and natural colour. This in turn means that no flavourings and colourings need to be added, without compromising the taste or visual appearance of the product. Riedener notes: “In Yogurtpure, we have mastered the challenge of producing a yogurt with no hidden surprises on the label. With this milestone in industrial yogurt manufacture, we are filling a gap in the chiller cabinets of large retailers: no other branded yogurt in Switzerland is additive-free.”
Yogurtpure is initially available in apricot, strawberry, raspberry and berry varieties. Other varieties are already in the pipeline to meet the demands of as many consumers as possible. Emmi Yogurtpure is currently only available in Switzerland.
