Cathedral City Chedds throws shapes
Chedds, the kids snacking brand from Cathedral City, is expanding as Chedds Shapes arrives on British supermarket shelves. The mini bags of bite-size cheese shapes are made from Cathedral City mild cheddar and come in a variety of fun shapes. Chedds contains no artificial colours, flavours or preservatives.
Launching alongside Chedds Shapes will be Chedds Towers, convenient pieces of individually wrapped pieces of Cathedral City Cheddar in 12g portions. Both Chedds Shapes and Chedds Towers add variety to both the range and the snacking occasion, Dairy Crest says.
