Lake District gets quarky
First Milk’s Lake District brand is moving beyond cheddar with the British launch of Lake District Dairy Co. quark – available in original, lemon and vanilla flavours. In the UK , quark has been an overlooked dairy category to date, but The Lake District Dairy is investing in a £2.5million (€2.9m) marketing and PR campaign that will focus on the spoonable, soft cheese’s health, baking and culinary credentials. The new product is said to be smoother in consistency than its European counterparts, and is useful for cooking, and mixing, as well as baking.
