Danone’s for men in Bulgaria
Danone for Men is the latest range of dairy products from Danone Bulgaria, created specifically for men. It has been developed and tailored entirely to their tastes, preferences and needs. The products offer a “sleek and slim black design,” along with square pacakging. Items include buttermilk. The natural yogurt with 5% fat, ayryan, milk with juicy peach slices and milk with real nuts was launched at the end of June 2013.
“We created yogurt for the Bulgarian men according to their tastes and daily eating habits. This is the latest and the most innovative range of products, available only in Bulgaria,” executive director of Danone Bulgaria, Renault Chamonal, said at the official launch of the brand, according to the Sofia News Agency.
According to Danone, men prefer to consume dairy products with high fat, thick, with natural ingredients and with distinctive taste. To meet these expectations, the company created a thick yogurt with 5% fat “that can even be consumed with a fork.”