Chr. Hansen creates dessert for Generation Y
Chr Hansen has taken a new approach to fermented milks in a bid to attract ‘Generation Y’. Gen Y, or those born in the early 1980s to the early 2000s, is made up of a high proportion of food sophisticates who are willing to eat healthily but also seek luxury.
“Creme Delight is an indulgent, yet relatively healthy snack. It is a creamy deluxe alternative to yogurt and a healthy dessert alternative to mousses and ice cream. We believe there is an opportunity within the segment of modern, young people, so we would like to bring inspiration to customers on how to offer a different kind of product and reach new consumers,” says Karsten Tjener, Sr. Marketing Manager, Chr. Hansen.
“The cultured dessert has a very mild profile compared to yogurt, which makes it ideal for introducing new flavors such as coconut, “brown flavors” (toffee, coffee, chocolate) and lemon and other fresh fruity notes,” explains Tjener who predicts a global interest in the concept.
Creme Delight is based on all-natural ingredients, does not require stabilisers and has relatively low sugar content. In addition, The world’s most studied Bifidobacterium BB-12 ensures a healthy profile and contributes to the unique fresh taste.
