Spiced pumpkin yogurt
This Halloween, the UK yogurt business The Collective is launching Spiced Pumpkin Limited Edition throughout October. The Collective’s newest product will allow the business to tap into the fast-expanding Halloween market, which was valued at £325m (€413.5m) in 2013 following year on year growth of 12%, according to Planet Retail. After Christmas and Easter, this annual fright-fest is now the third biggest seasonal event of the year. But, until now, the dairy industry has not been as proactive as other categories in capitalising on this key buying occasion.
The Spiced Pumpkin limited edition pairs The Collective’s yogurt with sweet pumpkin compote, orange zest, ginger, cinnamon and nutmeg to evoke the flavours of that American autumnal staple, the pumpkin pie.
The limited edition is available in Waitrose, Tesco, Sainsbury’s, Morrisons, The Co-op, Ocado, Wholefoods, Booths and Nisa, with an RRP of £2.39 (€3.04) for a 500g pot.
