Arla launches Protein yogurt

Arla Foods has launched Arla Protein into the yogurt category. Made from natural ingredients, the quark base yogurt is high in protein and fat-free. It will initially be available in raspberry, strawberry and blueberry flavours and one 200g pot of protein yogurt provides 20g of protein, 40% of the UK recommended daily reference intake (50g). Quark provides a thick texture and the production process concentrates the amount of protein to produce a naturally higher level than in a traditional yogurt.

The launch is part of the cooperative’s to make Arla a leading dairy brand name in the UK over coming years. It will be launching further products as well as range extensions across the dairy portfolio supported by above and below-the-line advertising campaigns. Arla sees a particular opportunity with launching products to compete within the yogurt category, with the UK yogurt market having seen value growth in recent years.

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