Cathedral City snack packs

Dairy Crest has launched a Cathedral City Selections Mini Bag. Created specifically for the convenience sector, the bags include five individually wrapped 12g pieces of cheddar including Mature, Extra Mature and Vintage variants.

Elaine Mc Cague, Cathedral City marketing manager says, “We are delighted to be launching our popular Cathedral City Selections Variety bag in a brand new format tailored to the convenience sector. The smaller pack size has been developed to help convenience retailers target the top-up shop mission and carries an attractive MRSP of just £1 to encourage trial. Cathedral City cheddar is high in protein and a source of calcium, making it both a nutritious, and delicious savoury snacking solution for in home or ‘at desk’ consumption.”

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