The cheese and the music
Photo credit: Rahul Pandit via Pexels
Worthy Farm has teamed up with the Co-Operative and Wyke Farms to produce Worthy Farm Reserve Cheddar, which is cheese made with milk produced from the cows that spend most of the year grazing on the site of the world-famous Glastonbury music festival in the UK.
As part of the launch, there is a promotion on-pack and in stores to win tickets to the next festival, which is now scheduled for 2022. I think it’s a nice reminder that out there, beyond lockdowns and vaccinations, there will be a time when we can all get together in muddy fields and listen to music. Part of our family’s leisure time has been going to concerts and gigs, and now it’s been just about a year since the first lockdown here in the UK. We miss it.
Meanwhile, streamed concerts have been tried, to varying effect. The Laura Marling one we saw back last June in our living room was a bit odd as she was in a deserted venue – as a result, there was no audience banter. She just played and left the stage. Right now, think TikTok and YouTube is your best bet for watching new music, really.
Never mind. The next online event is the Cheese Expo, which is normally held in the very cheesy US state of Wisconsin, 6-8 April. While there is no replacement for being there in person on the trade show floor, the facilities and speakers online make it an opportunity for those who wouldn’t attend in person every year, and spread the information out to a global audience. Well worth a viewing, imho. cheeseexpogo.org/schedule-of-events.
The good news is the International Cheese and Dairy Awards will (fingers, toes, everything crossed) be back in person 21-23 October at its new home at the Staffordshire Show Ground in the UK.
I look forward very much to seeing people in person across blocks of cheese and cups of tea. My cheese iron is not rusting, but there’s probably a cobweb or two on it due to disuse (and lockdown housekeeping).
- Suzanne Christiansen, editor, Dairy Industries International.
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