Real cheese for all
Image: SChrist
We were up north last week, seeing friends and family and eating cheese. I find that once you head out into other parts of the country, there is a selection of products that one may not always get in the capital, London, where we live. Suddenly, offerings of Lancashire Tasty Cheeses and so forth are on offer everywhere. It was lovely to see, and a delight to have a local cheese board for dinner one night.
This is why The Real Cheese Project, which has launched this month, is such a good idea. It has been established to champion real British cheese and get more people buying artisan over industrial. Combining promotional and campaign activities, The Real Cheese Project is now looking to engage with artisan makers and independent mongers across the UK, as the organisation gears up to share stories with the cheese loving British public.
Founded by James and Nicola Grant from No2 Pound Street, champions of British Cheese and Academy of Cheese training partners; alongside Sam and Amy Brice of Freshly Ground PR, who have supported the World Cheese Awards, British Cheese Awards, Big Cheese Weekender and Affineur of the Year; The Real Cheese Project will work collaboratively across the speciality cheese world to help showcase the people and products that make it so special.
Consumers will be able to join The Real Cheese Project from September this year, with members receiving a box each month, containing a brand new cheese newspaper and a wedge of cheese with a story to tell, supported by an online tasting session later in the month. In addition, five per cent of all profits will go into a Real Cheese support fund, which will be donated to initiatives that protect, develop and progress real cheese in the UK.
All to the good. Anything that protects and promotes the artisanal side of the cheese making business is to be applauded. In the meantime, we will enjoy the rest of our cheesy finds.
- Suzanne Christiansen, editor, Dairy Industries International.
Keep in touch via email: [email protected]
Twitter: @dairyindustries or LinkedIn: Dairy Industries International magazine
