Whey to go functional
Image: Verde Campo/Emmi
Arla Foods Ingredients and Volac joining forces in Wales seems like a natural fit to me. Both are key players in the whey business, and with the global sports nutrition industry has growing at a compound annual growth rate of nine per cent since 2010, it seems a no-brainer. By 2028, that sector is projected to be worth US$42.2 billion (€39.5bn), up from $28.1 (€26.4bn) billion in 2023, according to indsutry analysts Euromonitor.
Volac Whey Nutrition’s portfolio includes the Volactive range. Arla Foods Ingredients’ portfolio includes the Lacprodan range of solutions for sports nutrition applications including RTDs, powder shakes and protein bars. With so many more people interested in eating protein with their meals and snacks, the market is set to increase, and between the pair of companies, it promises to be a driving force in the sector going forward, all from Wales.
Meanwhile, in Brazil, Laticínios Porto Alegre, Emmi Group’s Brazilian subsidiary, is to acquire a majority shareholding in the Verde Campo dairy from Coca-Cola in Minas Gerais. states The well established Verde Campo brand will complement Emmi’s position in Brazil through the addition of functional dairy products in line with the steady transformation of its portfolio. The brand, a pioneer in the area of protein, is particularly popular among consumers in the large Brazilian cities, who place a high value on health and functionality. The Verde Campo brand is also highly regarded among nutritionists due to the health benefits of its lactose-free, high-protein and natural formulas. In line with its aim of continual portfolio transformation, Verde Campo will complement Emmi’s position in Brazil with a strong brand and focus on functionality. Verde Campo will continue to operate as an independent company, according to Emmi and its original founding team will hold a 30 per cent stake and a seat on the board of directors.
Again, functional products are standing firm and making the companies more appealing, as they offer consumers both health and enjoyable products.
- Suzanne Christiansen, editor, Dairy Industries International.
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