Dairy back on UK TV screens after 20 years

The first dairy TV advert in 20 years has been aired this week, featuring a selection of iconic milk adverts seen on UK screens over the last seven decades.

As part of the £1 million joint-funded dairy marketing campaign, the new advert features personalities from past TV adverts as early back as the ’60s, alongside some new faces in a final ‘cheers’ to celebrate the journey we have all been on and look to the future.

The new advert aids to highlight how dairy has a key part to play in how the UK has connected over the decades and in current times – whether that’s been through a cup of tea with a friend, giving a pint of milk to a neighbour or a virtual pizza party to stay in touch with loved ones during the lockdown.

The advert aired on Wednesday 1 July, with spots on shows such as Emmerdale, Saturday Morning with James Martin and Sunday Brunch Bake Off: The Professionals, and forms part of the 12-week Milk Your Moments campaign launched by AHDB, Dairy UK, Defra, Scottish Government, the Welsh Government and the Northern Ireland Executive to deal with the impact of coronavirus.

AHDB strategy director for Dairy, Paul Flanagan, said: “We are delighted to be part of the dairy industry’s first TV advert in 20 years. Our farmers have really got behind the campaign across social media and they are now counting down the days to seeing us back on TV.

“These last few months have been really challenging for the dairy sector and the £1m dairy marketing campaign has played a big role in helping to promote the sector and reminding consumers of the important role dairy plays in our lives.”

Dairy UK chief executive, Dr Judith Bryans, commented: “The iconic dairy ads of the past have given us some pretty big shoes to fill, but this is the perfect time for us to be back reminding our consumers that we have always been and will continue to be a part of their special moments of connection, even in these uncertain times.

“Circumstances notwithstanding, it’s great to be back on live TV again and to have the chance to reach out to so many people with our messages, and to let them know we’re still here providing them with the great tasting, nutritious products they love.”

The Milk Your Moments campaign was led by the dairy industry in partnership with UK Government to support Mind, the mental health charity who launched an emergency appeal to ensure that no one has to face a mental health crisis alone during this unprecedented time.

On social media, consumers are prompted to share their own moments of connection, and to visit milkyourmoments.co.uk where visitors can receive an inspirational moment of connection to make a real-world connection while being physically apart.

The new TV advert will air for 14 days and can be viewed here: https://youtu.be/vCVZb_OcRK4.

Related content

Leave a reply

Dairy Industries International