Eat Balanced and enjoy

The UK’s Agriculture & Horticulture Development Board (AHDB), has just launched a £1.5 million (€1.6m) campaign to encourage consumers to “eat balanced; enjoy the food you eat”.

Working with stakeholders and industry partners from across the pork, beef, lamb and dairy sectors, the AHDB campaign represents a first for the UK meat and dairy industry, delivering a collaborative and concerted message that everyone can get behind. It will include proactive social media posts to dispel myths about food and farming, as well as podcasts.

There is a consistent trend where consumers are reducing their red meat and dairy consumption because they believe it is healthier and less harmful to the environment. This is not the case and AHDB says it want to redress the balance by educating consumers with its new campaign. The campaign will appear on TV, social media, digital and supermarket packaging and aims to highlight the nutritional benefits of enjoying red meat and dairy. It will also offer a Positive Conversation pack early next year.

For more information, visit: weeatbalanced.com.

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