General Mills gets milk in the US

Consumer goods company General Mills Big G cereal and Got Milk?, the long-running US milk processors campaign, have announced a partnership “designed to deliver even more fun along with the essential nutrition people need to fuel their morning,” the company says. To celebrate the partnership, General Mills is debuting limited edition packaging on popular cereals featuring characters such as Buzz, Lucky, Trix Rabbit and more, donning the famous Got Milk? moustache.

“We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,” says Amy Cohn, senior nutrition manager at General Mills. “And for kids who eat cereal, 53% of their daily milk consumption comes from pouring cereal and milk together. We’re thrilled to officially come together to share this important message through our iconic characters.”

“Now more than ever, families are looking for quick and affordable ways to get the nutrition they need,” says Yin Woon Rani, CEO MilkPEP. “A bowl of cereal and milk is always a winning combination and an easy way for parents to feel confident that their kids are starting the day off right. Our goal with this campaign is to provide inspiration and tools that are accessible to all parents to help make breakfast fun and nutritious. We think breakfast is the perfect time to make sure families Got Milk? in the year ahead and beyond.”

To help make this duo even more affordable for families everywhere, the limited-edition boxes will include coupons on the back of the box. Shoppers can also receive US$2 back via digital rebate when they buy two gallons of dairy milk and two boxes of General Mills Big G cereal. Details about the digital rebate can be found at With the launch of this campaign, General Mills Big G cereal and Got Milk? have also introduced Big G’s Cereal Collective Milk Truck, which will be popping up across the Los Angeles area with a reimagined take on the vintage milk man experience. The fun will also be delivered straight to social feeds with the launch of the #CerealMilkStacheChallenge, where some of today’s biggest social media stars will show off a new take on the classic milk mustache, after they drink cereal and milk straight from the bowl. Limited-edition General Mills Big G cereal and Got Milk? partnership boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix are available at most major retailers in the US.

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