extrême ice cream takes to the catwalk at Brighton Pride

Over the weekend, Brighton (UK)  brought back the Pride parade with a bang! The streets were buzzing with people excited to be back along the promenade for first time since 2019 and the sun came out for the whole weekend of fun.

Ice-cream brand, extrême were on hand to keep the parade go-ers refreshed, handing out free ice-cream for the duration of the weekend. Located on New Road, extrêmetook it to the extreme, with a catwalk, that allowed passers-by to show off their self-expression and channel their favourite fashion models or drag queens, all whilst enjoying an ice-cream from the existing core and cookie cone range.

Staying true to the #TakeItToTheExtreme theme, the catwalk was not any old catwalk either, there was 3D box wall branding running along the whole length of the catwalk and at the end of the catwalk will be a turntable that rotates slowly, so when people reach the end they can strike an extreme pose.

The two-day sampling pop-up, in partnership with The Persuaders, invited customers to sample the six different, free ice-creams to all those enjoying the fun festivities of the parade.  With options from their latest NPD range; Cookie Cone Caramel, Cookie Cone Vanilla and Cookie Cone Hazelnut or core range of; Raspberry & Cream, Salted Caramel and Strawberry there was plenty of choice available.

The extreme ice-cream range is available to buy for all major supermarkets from £2.50.

For further information on extrême, please contact [email protected]

Related content

Leave a reply

Dairy Industries International