Butlers Farmhouse Cheeses


Cheese is the new sourdough

Butlers Farmhouse Cheeses in the UK came up with a fairly clever idea in its new 500g packaging for the upcoming holiday season – a perfect fit between people raising their own sourdough starters and getting dogs, with educating consumers about how cheese is not just a dairy product, it’s a living entity.

The packaging is key

Communication is never more important now that we are all working remotely (well, some of us are). We rely on things like QR codes to check into venues so the app can track and trace us, and some dairy marketers are also using it on their packaging to communicate further with consumers. After all, grocery shopping is something that we are all doing, either remotely or in-person.

Dairy Industries International