Lots of news about India lately – Coca-Cola is introducing a milk-based drink, Vio, into major markets in the country, and the Agricultural and Processed Food Products Export Development Authority has developed systems for organic dairy farming.
In an era where liquid milk consumption is declining in most mature economies, the move is on to make liquid milk itself have added value. For example, Dean Foods in the US has introduced DairyPure, which it hopes will develop nationally into a trusted, go-to brand for American consumers. Others, like Coca-Cola, have gone down […]
Marketing products that have naturally functional ingredients and benefits remains the ‘king of trends’, according to the new trend forecast for 2015 from New Nutrition Business. “Naturally functional is an innovation strategy and it is behind many of the biggest successes such as water and almonds,” says Julian Mellentin, author of 10 Key Trends in […]
First Milk of Scotland has secured a deal to distribute its cheeses in Texas, but it is far from the first to convey its products widely. The recent World Cheese Awards was a veritable United Nations of cheese, and now Coca-Cola has entered the dairy market with its new product, Fairlife. Once you get the […]
The milk product is made on a sustainable dairy with fully sustainable high care processes with animals, has a proprietary milk filtering process that allows you to increase protein by 50% and take sugar down by 30%.
Relying too much on a health benefit to differentiate a new food or beverage is the most common reason for failure in functional foods and beverages, reveals a new report from New Nutrition Business. “Surprisingly often, companies make the health benefit the sole point of difference for the product, undervaluing key factors such as convenience. […]