Second verse, same as the first

For those of you not distracted by the US election, Europe and the UK are going back into a second lockdown due to the upsurge in coronavirus cases. Same show, different day. But here we are, and how is dairy doing? Well, after attending the Royal Association of British Dairy Farmers policy conference this morning, I can say, I am optimistic.

Back in business

The overall dairy industry hasn’t been advertised on British television for the past two decades. However, this has now been rectified with the first generic dairy TV advert airing on 1 July, featuring a selection of iconic milk adverts on UK screens over the last seven decades.

Dairy Industries International