I have been a long-standing home delivery milk customer for years. So, the news that milk deliveries are up in the UK, with Müller reporting that its Milk & More delivery service has added 175,000 new customers in the last year and 90 per cent of them using the glass bottles, is perhaps a sign that I am ahead of the curve. Or maybe not. There’s been a pandemic on, and home deliveries are a thing now.
Rabobank’s annual Global Dairy Top 20 report shows that in 2021, privately held Lactalis unseated long-time industry titan Nestlé as the world’s largest dairy company.
The consumption of dairy products has boomed during the pandemic with experts cautiously optimistic about the future of the UK dairy market, delegates learned during the Dairy-Tech Online Dairy Market Overview session on 16 February.
Müller says that its digital partnership with Asda will drive category value and tap into increased demand for Müller Corner yogurts.
The overall dairy industry hasn’t been advertised on British television for the past two decades. However, this has now been rectified with the first generic dairy TV advert airing on 1 July, featuring a selection of iconic milk adverts on UK screens over the last seven decades.
To meet recent demand, Müller has significantly raised its total output but with demand expected to remain high, and with some workers absent due to self-isolation, the business is now looking for up to 300 additional new colleagues to play a key role in manufacturing and delivering a range of essential dairy items.
Müller is inviting consumers to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop.