I understand why makers of non-dairy and plant-based products want the label of “milk” for their products, as it provides a health and nutrition halo that the word “drink” may not offer. However, it is precisely why these terms should not be affiliated with non-dairy products.
Originally planned for May 2020 in Belgium but postponed due to the pandemic, the organisers have decided on a new approach for the leading event on non-cow’s milk.
The overall dairy industry hasn’t been advertised on British television for the past two decades. However, this has now been rectified with the first generic dairy TV advert airing on 1 July, featuring a selection of iconic milk adverts on UK screens over the last seven decades.
Nestlé formed various strategic partnerships and continues to support the dairy sector through a number of initiatives across the East and South Africa region (ESAR).