Nestlé opens Brazil plant

A new Nestle plant has been opened in Brazil with an initial investment of $47 million (€36m).

The plant will create over 2,000 direct and indirect jobs in the north eastern state of Bahia and is part of Nestlƒ©’s increasing focus on popularly positioned products aimed at the specific needs of the world’s over 2.8 billion low-income consumers who earn less than $10 (€7.70) per day.

Products from the plant will be packaged in more affordable sizes, distributed door-to-door or through small neighbourhood shops and adapted to nutritional needs and tastes. Examples of products include enriched powdered milk.

“This new regional initiative makes good ethical and business sense. It provides improved access to food for lower income families and a significant boost to the local economy,” says Peter Brabeck-Letmathe, CEO of Nestle.