George Heler joins family cheese business

Joseph Heler Cheese has welcomed George Heler, the third generation of the Heler family to join the business. Joseph Heler is the UK’s largest independent regional cheese producer. He joins as a commercial manager and was previously produce buyer for Tesco at its head office.

The introduction of George to the company is another step in the natural progression of the business, the company says. Joseph Heler, the company’s founder, has been responsible for developing  products, all born out of the artisan methods of cheese making that he learnt from his own grandmother. Managing director Mike Heler has retained his father’s passion for the traditional, whilst at the same time pushing for new product development, innovation and sustainability.

George comments: “Having grown up watching the highs, lows and euphoria moments of what is a time-honoured industry, I always knew that I wanted to enter into the family cheese business. Fully aware of my fortunate position, I had to ensure that I could bring as much as I possibly could to the table when I joined Joseph Heler Cheese. Not only safeguarding the company’s heritage, but also ensuring that the innovation and gutsy approach that my father has taken with the product and business’s direction as a whole, is maintained and moved forward in the best possible way.”

George is set to become an integral part of the future of Joseph Heler Cheese as he takes those artisan methods and products and moves them into the future.  He continues: “It is now my duty to combine these two fundamental factors and help to create a business that can not only develop exceptional products, but get them from farm to fork.”