Dannon adds products to US probiotic range

Posted 26 January, 2007
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Following the success of the 2006 launch of its Activia probiotic yogurt in the US, Dannon has announced the expansion of its portfolio of probiotic fresh dairy foods.

The three products to be introduced during 2007 are the DanActive dairy drink, the Activia Light non-fat yogurt and the current Danimals range, the children’s yogurts and drinks, is to be reformulated with Finnish Valio’s Lactobacillus GG (LGG).
The company has seen sales of its Activia yogurt surpass $100 million in US retail grocery sales.

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