Wyke Farms on tour in UK

Wyke Farms, a British cheese producer and milk processor, start its summer sampling tour next week and will be reaching over two million consumers throughout the summer.

The Wyke Farms sampling kitchen will attend 19 national family, lifestyle, county, food and equine events across the country. The public will be invited into the Wyke Farms trailer to taste its award winning cheddar in a traditional farmhouse kitchen layout. This year, the company will be focusing heavily on their ‘local, ‘traceable’ and environmentally friendly’ credentials as 2014 witnesses further increase in demand for these attributes from shoppers.

Jennifer Gray, Marketing Manager at Wyke Farms says, “This experiential activity provides a platform for us to talk about our family history, sustainability, short supply chain and animal welfare in detail, aspects which are harder to convey on packaging or through advertising where the interaction time is shorter.”

The Wyke Farms team will be encouraging brand loyalty at the events by offering consumers samples, product offers, coupons and recipe cards.