Sidel equips Brazil with PET

Brazilian company Jussara has become Latin America’s first dairy producer to adopt an aseptic blow-fill-cap solution equipped with dry preform decontamination from Sidel. This new PET line in São Paulo State, was commissioned in November 2014. Jussara then introduced its Jussara Max range for long-life milk with added calcium and vitamin D in a PET plastic bottle. The UHT milk, based on a special formulation, is distributed in full-fat, skimmed and half-skimmed version and is enriched with added calcium and vitamins. The new PET bottle is offered to differentiate its brands on the shelves in a market dominated by carton. The product has already received positive reactions from Brazilian consumers.

In 2013, the Brazilian market consumed 6.3 billion litres of UHT milk, a figure which makes Brazil the largest consumer of UHT milk in the world. UHT milk is the main type of milk consumed in Brazil, with a 60% share of the drinking-milk market, against 13% for pasteurised milk and 27% for milk powder. UHT milk consumption grew 4% last year and is still gaining market share, with over 90% penetration in Brazilian homes.

The family-owned company Jussara is the ninth largest producer of dairy products in Brazil, with continuously growing total sales and currently ranking fifth in terms of the Brazilian UHT milk market. The choice of PET material was also linked to the choice of the specific Sidel aseptic bottling technology. This includes blowing, filling and capping functions in a single production enclosure and offers Sidel’s unique dry preform and cap decontamination solutions: the Combi Predis FMa and Capdis. The aseptic bottling line runs at 18,000 bottles per hour.

For further information please visit www.sidel.com