A new offensive to regain lost market share in Germany has been declared by Tetra Pak with a low-price screwtop carton for milk and more emphasis on cartons for the fast-growing ESL premium market for drinking milk.

Tetra Pak remains market leader in Germany but its long-year supremacy was badly dented in 2004 with unit sales down 4.2% on the year to 7,524 million, reducing turnover by 1.7% to