Müller Dairy partners with Olympic GB

Lord Sebastian Coe has named Müller Dairy as the official Team GB partner at a recent event at the Royal Opera House in London. Müller will have Team GB marketing rights across its brands including Müller corner, Müllerlight and Müller Rice until the end of 2016. On pack promotions will allow consumers to have the chance to win Team GB experiences in the build up to the Rio 2016 Olympics.

Müller will confirm athletes selected as team ambassadors to support the campaign in due course with famous names expected to appear. It will also be sponsoring a programme of countrywide Team GB live sites, providing an array of experiences to fans.

Bergen Merey, dairy managing director, comments, “We have a long history making great products in Britain with milk produced by British dairy farmers for people who love yogurts and chilled dairy puddings throughout the UK, and exciting plans for the future. Working with Team GB is a natural fit for us and gives us an exellent opportunity to underline our commitment and ambition to excellence in Britain as we look ahead to Rio in 2016.”

Coe, British Olympic Association chairman, adds, “Müller is a market leading brand, and we are delighted they are an official partner for 2016. They will provide significant support in engaging our Olympic loving nation in the build up to the Rio 2016 Olympic games.”