GERMANY – Further expansion in cheese production by the north German label Gut von Holstein has underlined the success of the co-operative marketing concept which launched the label back in the early 1990s.

Now eight otherwise independent medium sized dairies, mostly co-operatives, are involved in producing butter and cheese products under the “Gut von Holstein” label. Total milk deliveries to the dairies tops 700 million litres annually.

Until now, sales over the counter in specialist shops represented the only target for the products. Buta new