Munch Bunch expands Squashums Huge Tubes range

Chilled dairy manufacturer, Lactalis Nestlé has expanded its Munch Bunch Squashums Huge Tubes range with the addition of new Banana and Raspberry flavours in the UK.

Following the launch of Huge Tubes in January 2016, Lactalis Nestlé has seen increasing demand for its Squashums range of handheld products^.

With the new flavours set to strengthen the existing range, the introduction of a new flavour variant responds to growing interest in Banana flavoured chilled dairy across the adult and children’s categories, with total products sold now worth £3.9 million (€4.5m) to the market.

Made from all natural ingredients and fruit puree, Huge Tubes contain 50% more fromage frais than existing handheld fromage frais tubes on the market. The transparent tube also has twofold benefits bringing less wastage as children can see how much fromage frais remains in the tube and less subsequent mess from leftover product leaking into their lunchbox.

Huge Tubes Banana and Raspberry (6x60g) has launched in Asda, with the manufacturer recommending a selling price of £2.15 (€2.50).