US dairy kicks off undeniable campaign

The Innovation Center for US Dairy has debuted the “Undeniably Dairy” campaign, which is an industry wide push to promote a love of all things dairy. This covers all dairy products, including cheese, yogurt and whey, and showcases farming as well.

The centre works with farmers, cooperatives, processors and retailers, which represent around 80% of US dairy production volume. The campaign is set to ramp up after World Milk day on 1 June, with custom video for broadcast and social media, along with a series on Upworthy.