USA – The International Dairy Foods Association (IDFA), Milk Processor Education Program (MilkPEP) and Dairy Management Inc. (DMI) launched a new dairy promotion this week under a cloud of criticism.

The new ‘Healthy Weight with Dairy’ campaign was launched on Tuesday to promote research which has suggested that dairy consumption can help to reduce body weight.

However, almost immediately, the Physicians Committee for Responsible Medicine (PCRM) slated the campaign, saying that it uses “selective data” to influence government policy and mislead parents.

PCRM, which has long campaigned against the consumption of dairy products, believes that milk is not required in the modern day diet.