SWEDEN/FINLAND – Valio has gained market share in the Swedish fruit yogurt market, despite increased competition in the sector.

Valio YO-ghurt is the market leader with a 22.2% share, while Valio Vanilla is the fastest growing product in the market, according to sales figures from markets analyst AC Nielsen.

During the last three years, Valio’s market share of 1kg fruit yogurt has increased from 19.8% to 28.9%. At the same time Arla has lost 10% of its market share, falling to 27.8%.