Unilever to fire sales with chilled goods
Europe – Unilever has launched a new range of chilled products that it hopes will boost sales by hundreds of millions of euros over the coming few years.
The new ranges will include 36 ready meals for the catering trade, as well as chilled cream products.
The chilled cream product is to be sold under the brand name Finesse, and is a mix of milk and vegetable fats. It will be available from September and will come in cream, whipped cream and fresh cream versions.
Also new from Unilever is a range of Asian chilled meals that will be sold under the Cominex name in the Netherlands, with the possibility of it being launched in other countries if it proves a success there. The Netherlands will also be the test country for Bertolli Italian chilled meals and for Dutch meals Unox.






